December – 2013: RCA Group’s ESPN Agreement Extended Through 2015
FOR IMMEDIATE RELEASE
RCA Group’s Agreement with ESPN Extended Through 2015
Kansas City Firm to Continue Support X Games Sponsorships in Aspen and Austin
PRAIRIE VILLAGE, Kansas (December 23, 2013) – RCA Group, a Kansas City-based sports marketing firm will begin its twentieth year of brand activation and sponsor fulfillment for ESPN’s X Games beginning with Winter X at Aspen’s Buttermilk Mountain Jan. 23 through Jan. 26. The event will feature 16 hours of live coverage on ESPN, ESPN2 and ABC.
RCA Group will also support the Worldwide Leader in Sports® at X Games to be held for the first time in Austin, Tx. at the Circuit of the Americas June 5-8. The firm will continue in its role for X Games in 2015. The company was first signed by ESPN in 1995 to support the network’s sponsorship and implementation footprint at the inaugural Summer Extreme Games in Newport, Rhode Island.
The company’s services include work with event organizers in both markets during on site preparation, placement of brand signage at event venues to maximize patron and broadcast visibility, and management of sponsor brand impression delivery throughout the events. The company also provides operational support for sponsor activities in X Fest, an interactive festival that includes celebrities of the sport, music and sponsor interaction with fans attending the games.
RCA Group coordinates with ESPN staff and representatives of Winter X Games event sponsors, which include Jeep®, Go Pro ®, Monster® and the United States Navy.
“We are proud of our partnership with ESPN.” said Russ Cline, Founder and President of RCA Group. “Our team is delighted to have been part of the ESPN X Games for the past 19 years and having a continuing role in building the X Games brand.”
For more information on RCA Group and its services, visit www.RCAGroup.com.
Media Contact: Mary Altman RCA Group 904-339-2387