July – 2013: RCA Group Prepares for Final Global X Games Event in Los Angeles
PRAIRIE VILLAGE, Kansas (July 22, 2013) – When Russ Cline and his staff began the year at ESPN’s Global X Games first stop in Aspen, CO. in January, he knew the next seven months would move quickly. After that first event, RCA Group, a Kansas City-based sports sponsorship firm, has now successfully completed its assignments in Tignes, France (March 20-22), Foz do Iguaçu, Brazil (April 18-21), Barcelona, Spain (May 16-19), and Munich, Germany (June 27-30) and now turns its focus on Los Angeles, the last stop of the successful 2013 Global X Games for ESPN, the Worldwide Leader in Sports®. RCA Group will be on site with ESPN staff at three area venues – L.A. Live’s Event Deck, the Irwindale Event Center, and the Staples Center.
The company was selected at the end of 2012 to continue activation of on air and at event brand exposure, supporting the network’s sponsorship implementation activities at all six 2013 Global X Games events. The firm’s services include working on ESPN’s behalf with event organizers in each locale during site preparation, placement of brand signage at event venues to maximize patron and broadcast visibility, and management of sponsor brand impression delivery on-air. The company also manages operational support and implementation for sponsor activities in X Fest, an interactive festival that includes celebrities of the sport, music and sponsor interaction with fans attending the Games.
“The event in Los Angeles is the culmination of what has been a very successful international tour to showcase ESPN’s Global X Games” said Russ Cline, Founder and President of RCA Group. “No two events have been the same and each of the markets has presented unique opportunities to present the most influential event in action sports to the world. It’s been a great privilege for our staff to partner with ESPN and their Global X sponsors in this inaugural international action sports festival and we are very excited about LA.”
RCA Group coordinates with ESPN staff and representatives of event sponsors which include Jeep®, Ford Motor Company®, GoPro®, Red Bull® and the United States Navy at each venue and will be on-site prior to and during events.
The company was first signed by ESPN in 1995 to support the network’s sponsorship and implementation footprint at the inaugural Summer Extreme Games in Newport, Rhode Island. It has continued as an integral part of the network’s development and on site operations team at X Games events continuously over the past 19 years to deliver sponsor impressions to attendees on site, to 98 million households in the United States, and viewers watching on ESPN International on 35 networks in 11 languages and 180 countries on all seven continents.
For more information on RCA Group and its services, visit rcagroup.com.
About RCA Group
RCA Group is a specialty sports marketing firm with 30 years of experience helping sports leagues, events, venues, television networks, athletes and brands maximize their potential by finding specialized solutions customized to each client. Centrally located in a suburb of Kansas City, Missouri, the company has provided brand impact measurement and event management services for a variety of clients and brands. For more information, visit rcagroup.com.