June – 2013: RCA Group Prepares for Fifth Global X Games Event in Munich
PRAIRIE VILLAGE, Kansas (June 18, 2013) – After successfully completing work in Aspen, Colo. (Jan. 24-27), Tignes, France (March 20-22), Foz do Iguaçu, Brazil (April 18-21), and Barcelona, Spain (May 16-19), RCA Group, a Kansas City-based sports sponsorship firm, will embark on the fifth of six events June 27-30 in Munich, Germany as part of its contract with ESPN, the Worldwide Leader in Sports®. RCA Group representatives will be on site with ESPN staff and local organizers at various venues located at the historic Olympic Park, as well as the Olympic Lake and Olympic Mountain.
The company was selected at the end of 2012 to continue as the network’s brand impact consultant and is supporting the network’s sponsorship implementation activities at all six Global X Games events this year. The firm’s services include working on ESPN’s behalf with event organizers in each country during on site preparation, placement of brand signage at event venues to maximize patron and broadcast visibility, and management of sponsor brand impression delivery throughout the event. The company also provides operational support for sponsor activities in X Fest, an interactive festival that includes celebrities of the sport, music and sponsor interaction with fans attending the games.
“Our primary responsibility at the Games is assisting ESPN in maximizing brand recognition and recall for its sponsors by actively reviewing event broadcasts each day.” said Russ Cline, Founder of RCA Group. “Using proprietary brand recognition software and our methodology, we are able to make changes to signage locations on the ground from one day or one event to the next in order to ensure that Global X Games sponsors are achieving their goals and objectives and to help ESPN deliver what it has promised.”
RCA Group coordinates with ESPN staff and representatives of event sponsors which include Jeep®, Ford Motor Company®, GoPro®, Red Bull® and the United States Navy at each venue and will be on-site prior to and during events.
The company was first signed by ESPN in 1995 to support the network’s sponsorship and implementation footprint at the inaugural Summer Extreme Games in Newport, Rhode Island. It has continued as an integral part of the network’s development and on site operations team at X Games events continuously over the past 19 years to deliver sponsor impressions to attendees on site, to 98 million households in the United States, and viewers watching on ESPN International on 35 networks in 11 languages and 180 countries on all seven continents.
Following the event in Germany, RCA Group will prepare for the final location for 2013 Global X Games in Los Angeles, CA (August 1-4), site of X Games competitions since 2003.
For more information on RCA Group and its services, visit rcagroup.com.
About RCA Group
RCA Group is a specialty sports marketing firm with 30 years of experience helping sports leagues, events, venues, television networks, athletes and brands maximize their potential by finding specialized solutions customized to each client. Centrally located in a suburb of Kansas City, Missouri, the company has provided brand impact measurement and event management services for a variety of clients and brands. For more information, visit rcagroup.com.