What We Do

We can assist brands that are seeking assistance evaluating their sponsorship’s effectiveness and how what they receive stacks up to competing brands.

• Evaluation of current and past in-broadcast brand effectiveness.
• Comparison of client’s brand effectiveness relative to other brands
• Consultation on signage placement and in-broadcast mention strategies
• Assistance in evaluating and implementing sponsorships
• Overnight review of brand impact during multi-day events
• Management of on-site signage placement during events
• On-site fan or VIP activation support

We can support sponsorship activation both in broadcasts and on-site to achieve proper distribution and delivery for multiple corporate partners.

• Evaluation of current venue signage opportunities
• Consultation on optimum signage placement for broadcasts
• Evaluation of current and past in-broadcast brand effectiveness
• Review and evaluation of past broadcasts to prioritize current
• Overnight review of brand impact during multi-day events
• Management of on-site signage placement during events
• Development and management of on-site fan festivals

We can analyze and evaluate proposal from networks and broadcast rights holders to help host cities determine the ROI they receive from a televised event.

• Assistance in evaluating value of broadcast elements and exposure included in rights fee proposals
• Consultation during negotiations with event rights holders to ensure quality exposure level for destination
• Audit broadcasts of past events to evaluate value to destination
• Review of in-broadcast brand recognition for sponsored events

We can help sports leagues, tours and teams identify what real estate is most valuable in their broadcasts and identify new opportunities that can be packaged to increase sales revenues or add value to current sponsor packages:

• Audit of current venue signage and in-broadcast real estate
• Consultation on signage placement and in-broadcast brand placements
• Evaluation of current and past in-broadcast brand effectiveness
• Identification of new real estate
• Overnight review of brand impact during multi-day events
• Management of on-site signage placement at events
• Development and management of on-site fan festivals

We can improve the visibility of your sponsors and host cities and find new real estate to package for additional revenue.

• Evaluation of current and past in-broadcast brand effectiveness relative to signage, on-air mentions, graphics and placement
• Consultation on signage placement in conjunction with broadcast production plans.
• Review and evaluation of past broadcasts to prioritize current and recommend  new real estate opportunities
• Overnight review of brand impact during multi-day events
• Management of on-site signage placement in coordination with on-site staff
• Development and management of on-site fan festivals

We can create new revenue streams by identifying new sponsorship activation channels and opportunities.

• Evaluation of current and past in-broadcast brand effectiveness
• Evaluation of current venue signage opportunities
• Consultation on signage placement in conjunction with broadcast production plans.
• Review and evaluation of past broadcasts to recommend  new real estate opportunities
• Development and management of on-site fan festival

We can apply evaluation metrics to help substantiate the value brands receive from association with your client.

• Provide analysis of sponsor logos within broadcasts
• Evaluation of sponsor inventory compared to exposure levels for their competitors in the same event
• Provide analysis of other brands in same or similar broadcasts
• Identify or validate the most valuable real estate positions for brands